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THE SMURFS HEAD TO NICKELODEON WITH BRAND-NEW ANIMATED SERIES and More!


THE SMURFS HEAD TO NICKELODEON WITH BRAND-NEW ANIMATED SERIES AND CONSUMER PRODUCTS LINE,

IN PARTNERSHIP WITH LAFIG BELGIUM AND IMPS


Nickelodeon, the number-one network for kids, and LAFIG Belgium and IMPS, the worldwide licensors for The Smurfs, are partnering to bring a brand-new original CG-animated series based on the iconic property to a new generation of kids and families around the world. Under the deal, Nickelodeon has licensed the global rights to The Smurfs which follows the beloved characters--Papa Smurf, Smurfette, Brainy, Hefty, Clumsy and others--on all-new adventures, packed with humor, heart and high-stakes action. The series is slated to debut in 2021 in the U.S., followed by Nickelodeon channels internationally.

In addition to the content partnership, ViacomCBS Consumer Products (VCP) will manage consumer products licensing for The Smurfs property across the U.S., Canada, Mexico, the United Kingdom, Singapore and Malaysia. VCP will seek new merchandising and promotional partners in select categories and territories for The Smurfs classic brand, in addition to a new product line for the new animated series The Smurfs, spanning categories including toys, stationery, apparel and accessories, home, consumer packaged goods and more, to launch at retail in 2022.

“The Smurfs have entertained generations of kids and families globally, and we are thrilled to bring these identifiable characters, their stories and universal themes of cooperation, sharing and caring for their community to Nickelodeon,” said Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships.

The Smurfs is produced by Peyo Productions and Dupuis Edition & Audiovisuel. It is directed by William Renaud (Calimero, Casper’s Scare School, A Kind of Magic) and written by Peter Saisselin (Sonic BoomAlvin!!! And the Chipmunks) and Amy Serafin (Sonic BoomAlvin!!! And the Chipmunks).

The Smurfs will be overseen by Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships and Dana Cluverius, Senior Vice President, Current Series Animation.

The Smurfs partnership is part of Nickelodeon’s strategy to be the home for the biggest franchises kids and families love, and it expands Nickelodeon’s growing portfolio of influential properties that already includes SpongeBob SquarePantsPAW PatrolTeenage Mutant Ninja TurtlesBlue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral, and an all-new animated Star Trek series.

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